MBA Sport to Become Official Merchandising Partner of ABT Sportsline Starting 2024


New Partnership on the Fast Track: MBA Sport & ABT Sportsline

MBA Sport is intensifying its presence in the DTM, Germany's leading racing series, through an exciting new partnership with ABT Sportsline. As the newly appointed merchandising partner of the renowned GT3 team, MBA Sport will offer an exclusive range of fan merchandise for ABT Sportsline's loyal supporters starting from the 2024 season. Fans can look forward to a variety of high-quality products that reflect the passion and dynamism of the Kempten-based brand just in time for the season opener.

Click here for the new ABT fan collection: https://www.paddock-legends.com/en/red-bull-team-abt/i-1232

ABT Sportsline in Racing Fever with Red Bull and Audi

In 2024, ABT Sportsline will compete in the DTM with two Audi R8 LMS GT3 evo II cars in the striking colors of Red Bull. With the proven driver duo Kelvin van der Linde from South Africa and Ricardo Feller from Switzerland, who already successfully competed for the team in the 2023 season, ABT relies on continuity and experience. Despite their young age, both drivers bring impressive expertise in GT3 racing and specifically in handling the Audi R8 LMS.

ABT Banner with ABT Car & Hoodie

In the Spotlight on the Nordschleife

Another highlight of the 2024 season will be ABT Sportsline's participation in the legendary 24-hour race at the Nürburgring. From May 18th to 21st, Kelvin van der Linde, Marco Mapelli, and Jordan Pepper will compete for overall victory in the Lamborghini Huracán GT3 EVO2. This exciting mix of experienced drivers and one of the most challenging racetracks in the world promises to make motorsport history.

A New Chapter in Motorsport Merchandising

Through this partnership, MBA Sport strengthens its position as a leading provider of motorsport merchandising and connects fans even more deeply with the adrenaline and passion of GT3 racing. This collaboration once again demonstrates MBA Sport's commitment to quality and innovation in motorsport marketing and fan engagement.

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